Launched in 1997, the Baguette instantly became one of the most coveted accessories of the new millennium, an enduring style icon that women all over the world have desired and collected with passion.
A deceptively small, simple handbag to be carried under the arm like the French loaf from which it takes its name, the Baguette has been produced in over 1,000 versions.
An extraordinary and ongoing success consolidated over time. To celebrate the 15th anniversary of the Baguette, a precious illustrated book has been published by Rizzoli depicting the Baguette’s extraordinary repertoire, while Baguettemania is being launched with a series of events and installations in extraordinary locations in the fashion capitals of the world, from Tokyo to New York, from Paris to Sao Paulo.
“I was asked, among other things, to come up with a particularly 'easy and functional handbag'. In a certain sense, it had to be technological and minimal, just like the times. My response - fortunately I am indomitably disobedient - was the Baguette. It was an unprecedented success: one of the most desired objects in the world.”
Silvia Venturini Fendi