Fendi unveils the new advertising campaign for the FW 2013/14 kids collection

An unusual and surprising graphic identifies the new Fendi Kids press campaign: illustrations of magic and dreamlike locations, with an almost enchanted nature, become the background of the Fendi children models, leading actors of the next A/W 2013/14 collection.
Here we are, inside a forest populated by little animals, drawn and coloured in pencil. They come out from the pockets of a cardigan, or just freely run through the meadows expanse. For the most elegant creations the landscape gets a celestial and romantic allure, possessed by coloured flowers, butterflies and small bees. Night landscapes dominated by white mountains, enchanted lakes, always animated by funny owls or tender little hares, play the role of background for the casual chic collection.
A brand new concept which travels through the tell-tale of illustration, started in the previous seasons’ collections.
A well aware and strongly felt decision taken by the Fendi Maison, which intends to give the children their right dimension back, putting them into a playful and fairy-like context, surrounded by graphic and amusing elements able to pass on the essence and light-heartedness of childhood.



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