SPRING SUMMER 2014
The Bon ton plays with street influences and glamour blends with tradition, for a modern and elegant style…
Silvia Venturini Fendi
PREPPY CHIC STYLE - Refined and unusual nuances of peach pink, pomegranate red and mint green join classic tones of natural white and pearl grey. Delicious dresses have Fifties-inspired wide skirts and organza crinkle tutus with a micro stripe pattern. Pleated dresses give a three-dimensional effect, offered in elegant shantung and fresh cotton in fun bicolour variations. Silk crepe dresses are embellished with ruches, decorated with stones in different geometric shapes. Ton sur ton micro logos are used in an all-over print for a chalked effect, renewing the classic formal organza. Large and small check patterns, for blouse dresses with white piquet collars and for pleated miniskirts and cigarette trousers with a classic, refined style. The preppy style is also seen in the proposal of iconic pieces, with small pattern details personalised in the classic beige colour combined with cream.
DENIM COUTURE - Jeans are reinvented, with the typical finishing of more sartorial pieces being readapted for a casual-chic style. The classic blue alternates with other various tones of blue and different finishes. Washed chambray dresses and tops, embellished with extravagant crimping and jabots. Mini-dresses with important lines, scarf-belts at the waist, in broadcloth with a denim look. Trousers too have a stricter masculine line and are proposed in light fabric, with small details of printed micro logos, to be worn with maxi T-shirts or crewnecks buttoned down the back, a must for this season.
GRAFIC COLOURS - Inspired by the Maison’s ready-to-wear, the graphic theme is expressed in dresses, tops and skirts, defined by contrasting seams and inserts, in lively tones of peach, yellow, lavender and a touch of black. Mix of tones for jogging wear with a college inspiration are presented in pomegranate and joined by cream and a more neutral melange grey. Light, garment-dyed trousers in poplin are presented in a variety of colours, to be matched with the T-shirts with the macro FF print and the knitwear with silk inserts. The ‘capsule’ collection is playful, made in cotton with a fun ant print for dresses, trousers, tops and in nylon for the extravagant waterproof parka.
ICONIC CHIC - Refined suits with blazers and trousers, in chalked seersucker cotton in neutral tones of cream/grey and cream/beige, or in micro houndstooth in classic blue tones, to be worn with Korean shirts or classic button downs. Ultra-chic knitwear with inlays in large and small check, in bright blue tones. For more important occasions there’s the smoking jacket in cool wool with profiles in ton sur ton grosgrain, to be combined with an extremely elegant shirt with pintucks and covered buttons. A wide selection of daywear, from capes with zips and hoods, fleece blazers, polo shirts, t-shirts, five-pocket trousers in gabardine or fun macro check, personalised with iconic micro FF detailing in mahogany/cream and beige/off-white. College-style jogging sweaters are presented for the new season, in yellow combined with white and mix-grey, and are worn with light cotton t-shirts and sweaters with macro FF detailing.
DENIM MUST HAVE - This season’s trend is seen in Korean shirts, bermuda-cargo shorts and soft trousers made in light chambray with small details such as logos on the pockets. Even the soft, stonewashed, melange cotton sweater takes on the appearance of jeans, embellished with patches with colourful piping, to be worn with striped patchwork T-shirts or embroidered macro logo writing. The classic five-pocket trousers, long or short to the knee, are made of denim with contrasting turn-ups or in brightly coloured versions.
STREET STYLE - This season’s colours, orange, yellow and mint, are mixed with muddy and acid green tones in modern and captivating garment dyed pieces. Bold T-shirts with a ‘psychedelic’ dye effect or with printed logos to be worn with light poplin trousers, parkas and bombers with personalised ton sur ton micro details. The distressed quilted coat in extra-light down and the hooded raincoat in nylon with an all over micro FF print are also proposed in bright colours.
BABY GIRL - The colours of gardens in flower, peach pink, bright yellow, light green and pomegranate red whisper through organza and silk muslin, and enhance light poplin and cotton jersey. Mixed with classic black and white tones, or sand and chalk white. Precious crimped dresses and tops, with detailing such as soft bows or delicate white piquet necklines with a bon-ton feel. A graphic touch for T-shirts and micro sweaters with coloured macro FF, to be worn over silk tutus or rounded shorts. The ‘denim couture’ trend also offers dresses and skirts for the very smallest, with braces, small ruches and matching personalised details. Garment dyed or college style jersey and fleece pieces are bold yet comfortable, offered in bright pomegranate colour combined with a melange grey. Small personalised details for the iconic group of capes, polo shirts, tennis dresses, tops and five-pocket trousers, all in neutral tones of beige and white. Swimming costumes are frivolous and colourful, with a mix of colourful FF prints, contrasting seams and enriched with waffled finishing.
BABY BOY - Up to date tones of yellow and light mint green alternate and blend with the more traditional pearl grey, beige and blue. Suits with cotton blazers and trousers in striped patterns or micro houndstooth, to be work with classic body-shirts or light muslin kaftans. Piquet jersey polo shirts with small detailing combined with bermuda shorts with low buttons. Knitted cardigans, sweaters and waistcoats with jacquard pockets bearing micro logos. A denim influence shows on sweaters and jersey romper suits with a stonewashed effect, to be alternated with garment dyed or college style tracksuits. Beige and white for the iconic waterproof coat, classic button-down shirt, bermuda romper suit and five-pocket trousers with personalised inserts.