THE PEEKABOO PROJECT

FENDI AND 10 ICONIC WOMEN COME TOGETHER FOR A CHARITY INITIATIVE
IN BENEFIT OF KIDS COMPANY

READ MORE

Gwyneth Paltrow - Cara Delevingne - Adele - Jerry Hall - Georgia May Jagger
Zaha Hadid - Naomie Harris - Tanya Ling - Kate Adie
Celebrating FENDI's PEEKABOO bag

FENDI has joined forces with a group of extraordinary women for thePeekaboo project: a charity initiative to raise funds for Kids Company,masterminded to celebrate the new London FENDI flagship store openinglast May 1st. Inspiring symbols of Great Britain’s creative spirit, each womanpersonalized her own Peekaboo handbag with creative flair and intimatewit. The bags have been displayed in the new FENDI boutique and soldthrough a dedicated online charity auction from May 1st to May 30th. All proceeds have been donated to Kids Company.

In collaboration with
ABOUT PEEKABOO
ABOUT KIDS COMPANY

DISCOVER THE PROJECT

Founded by Camila Batmanghelidjh in 1996, Kids Company provides practical, emotional and educational support and services to vulnerable inner-city children and young people in London and Bristol. Kids Company provides a safe, caring, family environment where support is tailored to the needs of each individual. The charity operates through 10 Kids Company centres and in over 40 schools across London and Bristol. Kids Company’s services and support empower children who have experienced enormous challenges to lead positive and fulfilling lives.

Founded by Camila Batmanghelidjh in 1996, Kids Company provides practical, emotional and educational support to vulnerable inner-city children and young people in London and Bristol.

READ MORE

SUPPORT KIDS COMPANY

PEEKABOO

Launched in 2009, FENDI’s iconic Peekaboo bag epitomizes the brand’s tradition of combining luxe materials in unexpected, edgy ways thanks to the expertise of skilled artisans. The essence of dualism, the Peekaboo reveals an intimate side that plays with contrasting materials and hues. The Peekaboo is also available in the Made To Order room at the New Bond Street store where customers can customize their very own handbag.

Launched in 2009, FENDI’s iconic Peekaboo bag epitomizes the brand’s tradition of combining luxe materials in unexpected, edgy ways thanks to the expertise of skilled artisans.

READ MORE

MORE ABOUT THE ICONIC BAG

GWYNETH PALTROW'S PEEKABOO


An elegant and refined large size Peekaboo in shiny white croco with a white leather interior resembles the sophistication of this actress.


About Gwyneth Paltrow

GWYNETH PALTROW'S BIO

Actress

Gwyneth Paltrow is one of today's most prolific and celebrated actors in both television and film. A testament to her undeniable talent, Paltrow’s role in SHAKESPEARE IN LOVE catapulted her into awards stardom with “Best Actress” honors at the Golden Globes, Screen Actors Guild Awards, and Academy Awards. Gwyneth has since starred in some of Hollywood’s most memorable films. Earlier this year, Paltrow published her second cookbook It’s All Good (Grand Central Publishing), which joined first ever cookbook My Father’s Daughter (published April 2011) on the NEW YORK TIMES “Best Sellers” list. She first established her credibility in the culinary field when she co-wrote Spain, A Culinary Road Trip with acclaimed chef Mario Batali. Additionally, Paltrow continues to develop her passion project GOOP.com, an online newsletter and ultimate lifestyle resource. Paltrow currently resides in Los Angeles, New York City, and London.

CARA DELEVINGNE'S PEEKABOO


This large size Peekaboo in white leather is an ironic celebration of the idea of a superwoman.


About Cara Delevigne

CARA DELEVINGNE'S BIO

Model

The daughter of Pandora (née Stevens) and property developer Charles Hamar Delevingne, Cara Delevingne, born in 1992 in London, is an English fashion model and actress. Cara Delevingne's maternal grandfather is the former publishing executive and English Heritage chairman Sir Jocelyn Stevens, nephew of magazine publisher Sir Edward George Warris Hulton and grandson of newspaper proprietor Sir Edward Hulton, 1st Baronet. She was the face of various fashion advertising campaigns. Cara Delevingne was featured on the covers of Vogue UK, Vogue Korea, i-D, Russh, Jalouse and Style.com’s Spring 2013 issue. She also walked down several catwalks. In 2012, She won the "Model of the Year" award at the British Fashion Awards.

ADELE'S PEEKABOO


An amused smiling female expression is featured in the large size Peekaboo in Selleria three-coloured cuoio romano leather in bordeaux, pink and red.


About Adele

ADELE'S BIO

Singer

A stunning voice and heartrending lyrics catapulted Adele to critical and popular acclaim soon after a friend posted her demo on MySpace. Adele Laurie Blue Adkins, MBE, singer/songwriter and multi-instrumentalist, was ‘the voice’ of 2008. Born in Tottenham, London, her singing began aged four as she imitated the Spice Girls. At 16 she wrote her first recorded song “Hometown Glory”. Adele’s debut album “19” charted both sides of the Atlantic and won two Grammy Awards. Her second album, “21”, includes singles ‘Someone Like You’ and ‘Rolling In The Deep’ sold 28 million copies worldwide and made her the first artist since The Beatles to have two Top 5 hits in both the single and album charts. In 2011, she won all six categories she was nominated in at the 2012 Grammy Awards. Adele won an Academy Award, a Golden Globe and her 10th Grammy Award for writing the song “Skyfall” for the twenty-third James Bond film.

JERRY HALL'S PEEKABOO


A precious regular size Peekaboo in shiny red croco with tone on tone leather on the interior is inspired by Chinese culture.


About Jerry Hall

JERRY HALL'S BIO

Fashion Icon

Born in Gonzales Texas, Jerry moved to Paris at the age of 16 to begin a successful international modelling career. Jerry has been ‘treading the boards’ in England, doing more than 500 performances over the years. Her theatre credits in the U.S and London’s West End include Bus Stop, The Vagina Monologues and The Graduate. Jerry is the author of the bestseller Tall Tales and she recently entered The Guiness Book of Records for performing in siz West End plays in one night. Jerry has been a massive influence within the fashion industry appearing on covers for Vogue, Harpers Bazaar, ELLE and Ponystep. Her long anticipated book – Jerry Hall – My life in Pictures was published by Quadrille and was released in October 2010. Now living in London, Jerry has four children, Elizabeth, James, Georgia May and Gabriel.

GEORGIA MAY JAGGER'S PEEKABOO


A large size Peekaboo in canvas featuring a silk screened image of a photograph shot by herself covered with transparent sequins giving a shiny effect.


About Georgia May Jagger

GEORGIA MAY JAGGER'S BIO

Model

At 22 years old, Georgia May Jagger has already been hailed a style icon in the World of Fashion and Beauty. Blessed with the genetic dream team of Jerry Hall and Mick Jagger and instantly recognisable for her perfect pout, Georgia has graced the pages of style bibles British Vogue, American Vogue, Harper’s Bazaar, Dazed and Confused, i-D, Purple, LOVE and W Magazine. Georgia has also taken her love of photography behind the camera, by studying the subject combined with Art in New York before returning to London where upon she completed a foundation course in Photography. Georgia has designed a denim collection under the Hudson brand and shot an editorial film that was directed by Michel Hazanavicius (The Artist) with French actor Jean Reno for US Harpers Bazaar.

TRACEY EMIN'S PEEKABOO


One of the artist’s recent watercolour paintings is reproduced in needlepoint on a large size Peekaboo to express the idea of always bringing with her one of her artworks.


About Tracey Emin

TRACEY EMIN'S BIO

Artist

Tracey Emin has exhibited extensively internationally including exhibitions in Holland, Germany, Japan, Australia and America. In 2007 Emin represented Britain at the 52nd Venice Biennale, becoming the second female artist to ever do so. That same year, Emin was made a Royal Academician and was awarded an Honorary Doctorate from the Royal College of Art, a Doctor of Letters from the University of Kent and a Doctor of Philosophy from London Metropolitan University. In 2011 she became the Royal Academy's Professor of Drawing and in 2012, the Queen appointed her a CBE for her contributions to the visual arts. In 2008 Emin had her first major retrospective at the Scottish National Gallery of Modern Art, Edinburgh, which toured to Europe; in 2011 a major survey exhibition Love Is What You Want was held at the Hayward Gallery, London. Current exhibitions include a solo exhibition in Miami. The artist lives and works in London, England.

ZAHA HADID'S PEEKABOO


A very geometric and original design by the renowned architect becomes a regular size Peekaboo.


About Zaha Hadid

ZAHA HADID'S BIO

Architect

Zaha Hadid, founder of Zaha Hadid Architects (ZHA), was awarded the Pritzker Architecture Prize in 2004. Each of her pioneering projects builds on over thirty years of exploration and research in the interrelated fields of urbanism, architecture and design. Hadid completed her first building, the Vitra Fire Station, Germany in 1993. She is currently a professor at the University of Applied Arts in Vienna and visiting professor at Yale University. The MAXXI Museum in Rome demonstrates ZHA’s quest for complex, fluid space. Previous seminal buildings such as the Guangzhou Opera House have also been hailed as architecture that transforms our ideas of the future with new spatial concepts and visionary forms. In 2010 and 2011, ZHA’s designs were awarded the Stirling Prize by the RIBA. In 2012, Hadid was made a Dame Commander of the Order of the British Empire by Queen Elizabeth II.

NAOMIE HARRIS'S PEEKABOO


A regular size Peekaboo in off-white leather features a silk screened image of the map of Africa in white and black vertical stripes representing the idea of equal human rights.


About Naomie Harris

NAOMIE HARRIS'S BIO

Actress

Naomie Harris can currently be seen starring as Winnie Mandela in the Nelson Mandela biopic "Mandela: long walk to freedom". She also recently became the new ‘Miss Moneypenny’ when her role was launched in Britain’s highest grossing film of all time, Skyfall. Naomie received her breakthrough role in 2002 in Danny Boyle's 28 Days Later, and went on to receive further international recognition and critical acclaim for her role as the Voodoo witch, Tia Dalma, in Pirates of the Caribbean. Naomie trained at the prestigious Bristol Old Vic Theatre School; prior to which she graduated with honors from Cambridge University with a degree in ‘Social and Political Science’.

TANYA LING'S PEEKABOO


A hand painted illustration in dusty white and blue on leather becomes a large size Peekaboo.


About Tanya Ling

TANYA LING'S BIO

Fashion Illustrator

Tanya Ling was born in Calcutta in 1966. Her childhood was spent in America, Africa and England. She studied at St Martins School of Art and after graduating in 1989 moved to Paris to work as a designer for Dorothee Bis and then for Christian Lacroix. On her return to London (1992) she set up a contemporary art project space named Bipasha Ghosh with her husband William Ling. In 1996 the couple presented an exhibition of Ling’s own drawings, titled Bipasha Ghosh Lives that led to her first commission as a fashion illustrator for British Vogue. In 2003 Vogue named Ling as one of Britain’s most important trend-setters, the same year that The Observer Magazine named her their designer of the year. More recently (2011) the Victoria & Albert Museum acquired over 50 of her drawings. She currently lives and works in London.

KATE ADIE'S PEEKABOO


A revisited British army camouflage pattern is the theme of the reporter’s regular size Peekaboo in dusty pink leather .


About Kate Adie

KATE ADIE'S BIO

Presenter

Kate Adie, is the presenter of BBC Radio Four's long-running programme, From Our Own Correspondent and the author of five best-selling books. She grew up in Sunderland, read Swedish at Newcastle University and started her broadcasting career in BBC local radio Durham, eventually becoming the BBC's Chief News Correspondent. Kate reported live in 1980 when the Iranian embassy was stormed by the SAS; has twice been named Reporter of the Year by the Royal Television Society and won awards for her coverage of the US bombing of Tripoli and the brutal end to the Chinese students' demonstration in Tiananmen Square. Kate presents factual documentaries on radio and television, has served as a trustee for the Imperial War Museum and has also judged the Whitbread, Orange and Costa literary prizes.

Fendi Loading