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The long-lasting love story between Fendi and Rome, the brand's hometown, is an overwhelming and inspiring force that transcends time. A solid bond that has forged the house's soul while sparking the creativity and craftsmanship behind its successful iconic products. For this reason, in 2013 Fendi paid tribute to the Eternal City... where water and beauty flow liberally and relentlessly.
"It's our duty to pay tribute to the city of Rome, which has given us so much and is part of Fendi's creative heritage."
SILVIA VENTURINI FENDI
THE RESTORATION OF THE TREVI FOUNTAIN
In 2013, Fendi and the city of Rome wrote a new chapter in their success story, further consolidating a longstanding relationship. Fendi for Fountains is an ambitious project that will revive the original lustre of Rome's landmark fountains, starting with the storied Trevi and the Quattro Fontane complex. A tribute to beauty and savoir-faire that celebrates Italian art, history and culture.
Karl Lagerfeld expressed his passion for photography and Rome's splendour by zooming in on Rome's most celebrated fountains, in a project exclusively for Fendi. The extraordinary black and white photos are collected in a tome published by Steidl that includes a preface penned by Karl himself.
The Glory of Water project culminated with a high-profile event held in July 2013 to fete the new Paris boutique in Avenue Montaigne. Fendi created an amazing multi-sensory experience on the banks of the Seine. The exhibition of Karl Lagerfeld's daguerreotype was the largest ever displayed in the history of photography.
Another jewel of the Glory of Water project is the restoration of the fashion film Histoire d'Eau, shot by Jacques de Bascher in 1977. The first fashion film ever to be shot, it was commissioned by Fendi to present a ready-to-wear collection.