FENDI KIDS S/S 2014
CAPSULE COLLECTION IN ORGANIC COTTON
FENDI has always been synonymous with high-quality, innovation,
experimentation and savoir-faire, paying a particular attention to the dresses for
the little ones. This focus has driven the Roman luxury maison to create its rst
entirely organic collection, designed for children between 0 and 24 months.
FENDI has created a capsule collection in entirely organic cotton, using non-toxic and hypoallergenic fabrics that are made without any chemical processing and instead favour natural, organically-farmed products.
All the packaging, bags, wrapping, labels and even the buttons on the clothing are made with regulated and ecological materials.
The collection for the FENDI kids is made up of extremely comfortable clothes characterised by a minimal elegance. This includes delicate jumpers and T-shirts to wear with trousers and pretty little shoes, but also delightful mini-tracksuits, romper suits and bodysuits, not forgetting the bib, hat and blanket sets.
The entire collection is dominated by neutral, natural colours, made without any kind of dye to underline FENDI’s respect for nature. This approach is also re ected in the labels and packaging, as well as the maison logo, which is accompanied by a four-leaf clover. A natural lucky-charm becomes an emblem of authenticity.
The capsule collection in organic cotton is exclusively sold in Fendi shops.