2013 marks a new chapter for Fendi Selleria – 8 exclusive new models named after founder Adele Fendi and her five daughters – Franca, Paola, Carla, Alda and Anna – plus two iconic shapes, the Baguette and the Peekaboo. To feel one-of-a-kind, just like the female Fendi dynasty.

DISCOVERTHE SHAPES
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PEEKABOO 1584

The external silhouette faithfully follows the lines of the iconic Peekaboo model, while the inside is embellished with contrasting Roman leather. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 1,584 Selleria tone-on-tone stitches join the different parts of the Roman leather for the Large version and 1,522 for the Medium version.

BAGUETTE 635

A labor-intensive classic brought to life with 635 Selleria tone-on-tone stitches that join the different parts of the Roman leather and trace the bag’s entire perimeter. The front flap features baseball stitches. Tucked inside, a small bejewelled mirror reminiscent of an ancient vanity ritual. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans

FRANCA 2058

A contemporary re-edition of a Fendi classic, FRANCA is a versatile and contemporary style that has remained true to its iconic nature. FRANCA 2058 is enriched with two front buckles and a keychain. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 2,176 Selleria tone-on-tone stitches make up the Medium version, 2,058 for the Large version and 1,892 for the Small version. A new customization includes the FENDI Roma logo heat-pressed on the back of the bag.

ANNA 1322

Slouchy, feminine and ergonomic, the Anna bag is characterized by asymmetric stitching down the side that has both a functional and aesthetic value, adding structure to the bag while enhancing its softness. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 1,322 Selleria tone-on-tone stitches join together the different parts of the Roman leather. A new customization includes the FENDI Roma logo heat-pressed on the front of the bag.

“I love this iconic bag that is both casual and contemporary. The appeal of its ribbed workmanship highlights its softness, adding great personality and character to the bag”,Anna Fendi.

PAOLA 1192

The two strips that run down the front of the bag have both an aesthetic and a functional value, highlighting the Selleria stitching as a decorative element while adding structure to the shape and an overall edge to the bag. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 1,192 Selleria tone-on-tone stitches join together the different parts of the Roman leather. A new customization includes the FENDI Roma logo heat-pressed on the front of the bag.

“I love the appeal of this bag - its casual elegance, sober style, the charm of tradition, the exclusive nobility of the materials and the crafting techniques used”,Paola Fendi.

ALDA 326

ALDA 326 is a new addition to the Selleria line. A minimalist sac à poche embellished by stitching details which, on a smaller scale, acquire more relevance, adding a strong and distinctive touch to the bag. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 326 Selleria tone-on-tone stitches join the different parts of the Roman leather. A new customization includes the FENDI Roma logo heat-pressed on the front of the bag.

CARLA 650

The CARLA 650 revisits the classic shopping-roll-bag, boasting a supple yet elegant silhouette that makes it a must-have accessory and the perfect multipurpose bag, from dawn to dusk. It comes with a suede Roman leather pouch in contrasting colors. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 650 Selleria tone-on-tone stitches join the different parts of the Roman leather.

“I love this bag because it can carry the “world” every woman wants to always have with her,”Carla Fendi.

ADELE 1328

The ADELE 1328 revisits the iconic Doctor's Bag to modern effect. An overall softer and lighter hand permeates the structured volume and rigorous lines of this all-time favorite. Entirely handmade and numbered in series according to the tradition of Fendi’s master artisans. 1,328 Selleria tone-on-tone stitches join together the different parts of the Roman leather.

ICONIC SHAPES

2013 marks a new chapter for Fendi Selleria – 8 exclusive new models named after founder Adele Fendi and her five daughters – Franca, Paola, Carla, Alda and Anna – plus two iconic shapes, the Baguette and the Peekaboo. To feel one-of-a-kind, just like the female Fendi dynasty.

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