Each labor-intensive Selleria bag is the fruit of passion, commitment and experience. A process made of erstwhile techniques, expertly mustered and unfazed by the advent of the digital era, that rely on the savoire-faire of Fendi’s master artisans. The starting point is the signature Cuoio Romano, a prized mineral-tanned Dutch calfskin. Its softness and grainy texture is obtained with the “bottolatura,” a tumbling process in large barrels that dates back to the Fifties. An art to behold…

DISCOVER MORE

ARTISANS AT WORK

Each bag is entirely handmade – the holes punctured with surgical precision, the stitches applied with a special needle and a waxed thread. The entire process is six times longer than a machine-made one.

WATCH THE VIDEO

THE ART OF MAKING

Each labor-intensive Selleria bag is the fruit of passion, commitment and experience. A process made of erstwhile techniques, expertly mustered and unfazed by the advent of the digital era, that rely on the savoire-faire of Fendi’s master artisans. The starting point is the signature Cuoio Romano, a prized mineral-tanned Dutch calfskin. Its softness and grainy texture is obtained with the “bottolatura,” a tumbling process in large barrels that dates back to the Fifties. An art to behold…

DISCOVER MORE