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SELLERIA

THEN AND NOW

Little did Adele and Edoardo Fendi imagine the unwavering success they would generate by applying the crafting techniques used by Roman master saddlers to create the hand-stitched Selleria bags, made entirely by hand with prized Romano leather to this day. Soaked in tradition, engraved in Fendi’s Roman heritage and impeccably finished, each bag exudes a less-is-more appeal where exclusive craftsmanship does the talking. Painstakingly and masterfully stitched by hand for a timeless feel where yesterday becomes tomorrow.

AN INTRODUCTION BY

SILVIA VENTURINI FENDI

THE ART OF MAKING

SELLERIA

ICONIC SHAPES

The Selleria line is comprised of six exclusive models bearing the names of the women of the Fendi family: Adele, the House's founder, and daughters Anna, Alda and Carla, plus two reinterpretations of the iconic Baguette and the Peekaboo. Their hallmark is the hand-sewn tone-on-tone stitching in supple Roman leather.

ADELE'S DREAM

A woman, her handbag and a clear dream

Adele’s Dream is Fendi’s cinematic undertaking celebrating the Selleria Line in a setting that enhances both Rome and the cinema - worlds forever linked to the image of the House. In the starring role is Adele 1328, the handbag that bears the name of Fendi's founder and represents the future of her extraordinary legacy. 

HANDBAG

THE SELLERIA LINE

WATCHES

SELLERIA TIME

MADE TO ORDER

Create the Selleria bag of your dreams in one of our selected Fendi boutiques.

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