Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

New
Peekaboo Mini

Light blue Selleria bag with 220 hand-sewn topstitches

AED 19.250,00

View more colours

New
Fendi Filo earcuff

Gold-coloured metal earcuff

AED 4.850,00

View more colours

New
Baguette Mini

Red Selleria bag with 309 hand-sewn topstitches

AED 9.450,00

View more colours

New
Pico Peekaboo

Red leather charm

AED 1.980,00

View more colours

New
Jacket

Black leather jacket

AED 26.000,00
TIMELESS
Peekaboo ISeeU Small

Black Selleria bag with 1254 hand-sewn topstitches

AED 21.500,00

View more colours

New
Shorts

Black leather shorts

AED 13.750,00

View more colours

Fendi Filo

Black leather high-heeled sandals

AED 3.450,00

View more colours

New
Mini Fendessence

Small acid yellow Selleria bag with 264 hand-sewn topstitches

AED 6.650,00

View more colours

New
Peekaboo Micro Trifold

Acid yellow Selleria wallet

AED 2.590,00

View more colours

TIMELESS
Peekaboo ISeeU Small

Dove grey Selleria bag with 1254 hand-sewn topstitches

AED 21.500,00

View more colours

New
Overcoat

Cream gabardine trench coat

AED 19.250,00
New
Overcoat

Tan-coloured leather overcoat

AED 35.000,00
Baguette

Brown Selleria bag with 612 hand-sewn topstitches

AED 14.690,00

View more colours

Peekaboo Iseeu Medium

Black leather bag

AED 22.500,00
Peekaboo Iseeu Mini

Black leather bag

AED 19.890,00
New
Peekaboo ISeeU Medium

Beige Selleria bag with 722 hand-sewn stitches

AED 22.500,00
New
Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

AED 17.650,00

Discover styles for him

M'S SS24 Adv Campaign_DigitalCrop_16_9_sRGB_9