MY PEEKABOO®

My Peekaboo® introduces a new expression of one of the House’s most iconic bags. Designed by Maria Grazia Chiuri for the Fall/Winter 2026–27 collection, it takes center stage in a new campaign that celebrates the enduring relationship between the House of FENDI and the world of cinema

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Set behind the scenes of a film set, the campaign explores the intimate moments between acting and living, performance and reality. Backstage becomes a private space where each woman reveals her own rituals, capturing a sense of individuality beyond the performance

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This idea is interpreted through four distinct personalities: Monica Bellucci, Valeria Golino, FENDI Spokesperson Tang Yan and Yara Shahidi, Each revealing her own intimate backstage rituals in unguarded moments, accompanied by a My Peekaboo® personalized with her initials

At the center of the campaign is My Peekaboo®, a more intimate expression of the icon that can be personalized with the wearer's initials to be revealed or concealed at her whim

DISCOVER MY PEEKABOO®
My Peekaboo® Medium
My Peekaboo® Medium
A$ 8,600
Sold out
My Peekaboo® Small
My Peekaboo® Small
A$ 8,050
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My Peekaboo® XS
My Peekaboo® XS
A$ 6,150
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Peekaboo® Mini
Peekaboo® Mini
A$ 9,200
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My Peekaboo® Small
My Peekaboo® Small
A$ 9,800
Sold out

ROME, CINEMA, AND FENDI

Captured in Rome by Laura Sciacovelli, the campaign unfolds behind the scenes of a film set, paying tribute to the House’s deep-rooted connection to Italian cinema while transforming the backstage into the space where performance and reality meet.

THE ICON REVISITED

For her first collection for the House, Maria Grazia Chiuri revisits the Peekaboo®’s original silhouette, reintroducing its unmistakable signature opening while honoring the timeless design that has made it a FENDI icon

Discover more about the campaign, its inspiration and the new expression of the iconic Peekaboo®

READ THE PRESS RELEASE