02_FENDI Selleria Pop-upTokyo

Fendi Selleria Pop-Up Tokyo

From the Tuscan hills to Tokyo, the Maison’s heritage leatherworking technique – taught to the Fendi family in 1925 and still performed by hand today – is celebrated at an interactive pop-up.

Visitors can immerse themselves in the world of Selleria, from its origins with Rome’s master saddlers to how the Maison’s artisans use the technique to craft the iconic Peekaboo.

Fendi Factory artisans themselves will also travel to the pop up from Italy to perform workshops, allowing visitors an even more intimate glimpse at the century of tradition.

Location: 19-3 Udagawa-cho, Shibuya-ku, Tokyo 150-0042

Dates: 26-31 March 2024

Opening hours: 10:30am to 8:30pm (last entrance at 8pm)

New Fendi Ambassador Ren Meguro visited Fendi Factory in Tuscany where he was introduced to the Maison’s craftsmanship.