Since 2008, the Peekaboo bag has continued to express the true essence of what it means to be Fendi, perfectly balancing artisanal tradition, experimentation, and creativity.
To celebrate the iconic bag Fendi collaborates with renowned director Luca Guadagnino to explore the trademark sense of humor and powerful femininity of the maison. The short film stars Adwoa Aboah, floating over a dreamlike Rome with a liberated ease, supernaturally charged with the power of the Peekaboo.
Its name pays homage to the "peek-a-boo, I see you!" game: the architectural silhouette features a soft, supple interior revealed by the bag’s expertly designed twist-lock construction.
“It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag”.
The evolution of an icon
Timeless yet always ahead. Each season, the Peekaboo is updated with new colours and elevated craftsmanship that showcase Fendi's creative force.
The new Peekaboo Petite
W Magazine features the Spring/Summer 2022 collection in a series of editorial shots that channel the '70s vibe of the runway show.
The Peekaboo bag becomes an artist's canvas, featuring the key motifs of the runway skilfully inlaid, embroidered and printed on its iconic silhouette in rainbow hues or muted earth tones.
A masterpiece of craftsmanship
The Peekaboo bag is the culmination of creative and technical excellence: a work of artistic craftsmanship that combines high-quality materials with flawless details and harmonious contrasts.