MY PEEKABOO®

My Peekaboo® introduces a new expression of one of the House’s most iconic bags. Designed by Maria Grazia Chiuri for the Fall/Winter 2026–27 collection, it takes center stage in a new campaign that celebrates the enduring relationship between the House of FENDI and the world of cinema

At the center of the campaign is My Peekaboo®, a more intimate expression of the icon that can be personalized with the wearer's initials to be revealed or concealed at her whim

DISCOVER MY PEEKABOO®

Discover more about the campaign, its inspiration and the new expression of the iconic Peekaboo®

READ THE PRESS RELEASE