Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

Peekaboo Mini

Coffee-coloured Selleria bag with 220 hand-sewn stitches

CHF 4.590,00
New
Baguette

Coffee-coloured Selleria bag with 612 hand-sewn stitches

CHF 3.350,00

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New
Strap You

Coffee-coloured FF jacquard shoulder strap

CHF 950,00

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Peekaboo ISeeU Small

Coffee-coloured Selleria bag with 556 hand-sewn stitches

CHF 5.150,00

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Jacket

Black leather jacket

CHF 6.290,00
Peekaboo ISeeU Small

Black Selleria bag with 1254 hand-sewn topstitches

CHF 4.950,00

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Shorts

Black leather shorts

CHF 3.190,00

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Fendi Filo

Black leather high-heeled sandals

CHF 870,00

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New
Peekaboo Flat Pouch

Beige Selleria pouch

CHF 650,00

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Shorts

Dove grey leather shorts

CHF 3.190,00

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Strap You

Dove grey webbing shoulder strap

CHF 920,00

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Peekaboo ISeeU Small

Dove grey Selleria bag with 1254 hand-sewn topstitches

CHF 4.950,00

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Peekaboo ISeeU Medium Selleria

Beige Selleria bag with 722 hand-sewn stitches

CHF 5.250,00

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Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

CHF 3.990,00
Blouson

Beige deerprint leather Go-To jacket

CHF 6.750,00
Made in Fendi Necklace

Silver-coloured necklace

CHF 560,00
Jacket

Blue jacquard wool blazer

CHF 2.950,00
Trousers

Blue jacquard wool trousers

CHF 1.250,00
Shirt

Beige linen shirt

CHF 1.100,00
Peekaboo ISeeU Medium

Black Selleria bag with 713 hand-sewn topstitches

CHF 5.250,00
New
Selleria Soft Trunk Baguette

Black leather Selleria bag with 253 hand-sewn topstitches

CHF 2.350,00
TIMELESS
Selleria Wallet

Black leather bi-fold wallet

CHF 480,00

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Selleria Card Holder

Tuscan green leather card holder

CHF 420,00

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Selleria Wallet

Toscana green leather bifold wallet

CHF 480,00

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