Hand in Hand
“Hand in Hand sees us go hand in hand with craftspeople from across Italy. This project is very dear to me as it speaks not only about products but about people, and especially the transmission of savoir-faire which is something so dear to all of us at Fendi.”
Silvia Venturini Fendi
The debut
The very first Baguette iterations crafted by Italian artisans personally selected by Silvia Venturini Fendi to represent the country’s rich tapestry of local traditions.
Abruzzo
An ode to creative excellence, “tombolo aquilano” lace is exquisitely crafted using a centuries-old technique.
Basilicata
Splendid openwork embroideries on delicate natural linen cloth, enriched with a colourful bouquet of regional wildflowers.
Calabria
Showcasing the art of weaving ginestra broom fibers, this all-natural Fendi Baguette features local traditional motifs and plant-based tinctures.
Campania
Named ‘tarsia sorrentina’, this delicate craft sees artisans cut and set fine pieces of contrasting wood in precious objet d’art.
Emilia Romagna
The Baguette features a starry sky assembled from hand-cut micro tiles, an homage to the fabulous glass and stone mosaics of Ravenna.
Friuli Venezia Giulia
The elegant motifs are inspired by alpine flora and woven in linen and cotton, overlaid with the Maison’s Sellerissima stitching.
Lazio
Reflecting Rome’s rich historical heritage with the ancient jewellery-crafting technique of “granulatura”.
Liguria
Just outside Genova on the coast of Liguria, the medieval tradition of filigree silverwork is alive and well in the town of Campo Ligure – where over thirty workshops still continue this meticulous practice of decorative folded silver thread.
Lombardy
In the industrial northern city of Varese, in the verdant Lombardy region, the master luggage makers Bertoni Valigeria are a powerhouse of modern leather craftsmanship.
Marche
Natural textures and tones define this Fendi Baguette, interlaced by hand from supple willow branches native to the region.
Molise
Isernia’s renowned ivory-white lacework features ultralight spirals and delicate geometries that compliment the iconic bag shape.
Piedmont
The Piedmont region is the home of ‘bandera’ embroidery, a colourful style of raised wool and cotton thread embroidery on white honeycomb fabrics known as ‘painting with a needle’.
Puglia
Ethereal floral motifs are lovingly handcrafted in the traditional Apulian technique “chiacchierino”.
Sardinia
A contemporary interpretation of the traditional "pibiones" double-sided weave, featuring Fendi’s signature patterns.
Sicily
A true work of art in silver and coral, crafted in Trapani by one of UNESCO’s Living Human Treasures.
Tuscany
Like a modern sculpture, this seamless Fendi Baguette is hand-moulded from a single piece of leather using the “cuoio artistico fiorentino” technique.
Trentino Alto Adige
Close to the Austrian border, the alpine region of Trentino Alto Adige is home to an ancient tradition of peacock feather ‘quillwork’ embroidery. Peacock-quill embroidery (known as Federkielstickerei) is the skill of artistically decorating leather with split feather shafts.
Umbria
Opulent fabrics featuring Medieval Italian designs pay homage to Perugia’s beauty and tradition.
Valle d'Aosta
In northwestern Italy, the small alpine commune of Champorcher in the Aosta valley, Valle d’Aosta, has revived the hand-weaving of local natural textiles, namely a sturdy cloth of undyed hemp embroidered with customary red motifs.
Veneto
Rich floral brocade inspired by Venice’s glorious history is woven on authentic Jacquard looms.
The evolution
New stories of time-honoured traditions are told through the second group of artisans chosen to reinterpret the Baguette using their signature craftsmanship techniques.
Abruzzo
The all-woman Lana e Colori d’Abruzzo association teaches a new generation the age-old techniques of colouring sheep’s wool with plant and vegetable dyes.
Basilicata
The hilltop city of Matera is home to the Italian artist Marianna D’Aquino, who practices the art of decorative hand-knotted pile carpets, an artform that has existed for millennia.
Calabria
The Sila mountains are home to the Celestino family who have safeguarded the local technique of pictorial weaving since 1930.
Campania
From the UNESCO World Heritage Site of San Leucio, Real Seta Italian Silk Fabrics combines digital technology with traditions dating back to the Bourbon era to produce rich jacquards and brocades.
Emilia Romagna
The Pascucci family fabric workshop dedicated to handmade woodblock printing has been operating since 1826.
Friuli Venezia Giulia
In Reana del Rojale, Friulians continue the local tradition of scus, weaving discarded corn husks into a range of objects.
Lazio
South of Rome, the town of Palestrina is celebrated for its fabled embroidery technique, a knotted stitch embroidery that creates a raised decorative relief featuring Renaissance botanical designs.
Liguria
Local expert Rosalba Niccoli continues the painstaking tradition of macramé that, according to legend, arrived in Liguria in the 15th century.
Lombardy
Founded in 1929 in Milan's historic via Montenapoleone, Lorenzi Milano is run by Mauro Lorenzi who preserves his grandfather's appreciation for heirloom creations.
Marche
From Porto San Giorgio, Elena Ciarrocchi Ricamo in Oro restores and creates religious vestments using ancient gold thread embroidery, as well as applying the classical artform to more modern and colourful pieces.
Molise
Hailing from Agnone in the heights of central Italy, the Artigianato d’Aloise metal workshop has operated since the late 19th century.
Piedmont
Centuries of weaving tradition culminate in the town of Asti and the exhaustive work of Arazzeria Scassa, an atelier housed in an eleventh-century monastery.
Puglia
As sustainable farming returns to Puglia, the Prototipo Studio project has forged an evolving partnership with biodynamic hemp farmers to source zero-impact fibres for use in ready-to-wear and accessories.
Sardinia
On the island of Sardinia, the local tradition of embroidered folk costumes has been preserved for centuries.
Sicily
In Ragusa, the precious craft of ‘Sfilato Siciliano’, or Sicilian drawn threadwork, was deemed part of Sicily's intangible cultural heritage by UNESCO in 2007.
Tuscany
The Grisolini family wool mill specializes in ‘Casentino’, a rustic looped textile originally woven from local mountain sheep’s wool that has been used in the Arno valley since the Middle Ages.
Trentino Alto Adige
On Italy's border with Switzerland and Austria, Unterweger Albert processes fine wool from across the Sarentino valley, where over 4,000 sheep roam the alpine pastures.
Umbria
Practiced by Lovisa Loretta’s workshop Merletto di Orvieto, the curling, whimsical shapes of 18th century Orvieto lacework seems to lift off the fabric in a precious filigree of threadwork.
Valle d'Aosta
Fendi has joined forces with Ornella Crétaz, a woodwork artisan with over 20 years of experience in the local tradition of carving walnut.
Veneto
Glassblowing has been practiced since the 12th century on the island of Murano. There lies Ercole Moretti, a family-owned atelier world-renowned for their millefiori glass beads.
The celebration around the world
Marking celebrations of the Baguette around the world, Fendi has worked with local artisans to create most precious iterations of the icon.
Madagascar
The Baguette crafted by Made For A Woman reinterprets traditional Malagasy designs into an intricate pattern of different stitches.
Scotland
In the Scottish Highlands, Claire Campbell's Pricky Thistle elevates the concept of tartans by weaving words, numbers and symbols into their fabrics.
China
Fendi worked with artisans AXiWuZhiMo, head of the "Yi Needle Yi Thread" professional embroidery cooperative, and LeGuShaRi, whose family have been crafting silver jewellery for 14 generations.
Japan
The youngest master artisan in Tochigi Prefecture, Ashikaga City, Aya Nishikata harnesses dyeing methods handed down from her parents and the traditional Tsuzure Ori weaving technique.
Tiffany & Co.
To mark the 25th anniversary of the Baguette, Fendi collaborated with the artisans at the famed Tiffany & Co. hollowware workshop in Rhode Island, bringing to life the exclusive Tiffany Baguette in sterling silver.
The book
An ode to 30 Italian artisanal workshops told through the iconic Baguette, published in honour of the bag’s 25th anniversary.