Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

Peekaboo Iseeu Medium

Black leather bag

HK$47,000.00
Peekaboo Iseeu Mini

Black leather bag

HK$39,000.00
New
Peekaboo ISeeU Medium

Beige Selleria bag with 722 hand-sewn stitches

HK$47,000.00
New
Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

HK$34,500.00

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