Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

Peekaboo ISeeU Medium Selleria

Beige Selleria bag with 722 hand-sewn stitches

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Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

Blouson

Beige deerprint leather Go-To jacket

Made in Fendi Necklace

Silver-coloured necklace

Jacket

Blue jacquard wool blazer

Trousers

Blue jacquard wool trousers

Shirt

Beige linen shirt

New
Selleria Soft Trunk Baguette

Black leather Selleria bag with 253 hand-sewn topstitches

TIMELESS
Selleria Wallet

Black leather bi-fold wallet

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Selleria Card Holder

Tuscan green leather card holder

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Selleria Wallet

Toscana green leather bifold wallet

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Discover styles for him

M_S Summer 2024 Collection - DROP1_16_9-15 (1)
M_S Summer 2024 Collection - DROP1_4_5-15 (1)