In April 2023, Fendi hosted the Hand in Hand celebration of craftsmanship in Harajuku-Omotesando featuring iterations of the Baguette and Peekaboo made in collaboration with Italian and Japanese artisans.
To mark the exhibition, Fendi invited Aya Nishikata, a fourth-generation artisan and heir of Nishikata Senshoku Kobo atelier, to create a Baguette honouring local traditions. The resulting creation in hand-dyed wool is woven with the Tsuzure Ori technique to enhance its colours and completed with Fendi signature Selleria stitching.
Fendi also invited Japanese calligrapher and artist MAMIMOZI to customise a canvas Peekaboo, fusing the visual language of graffiti and traditional calligraphy. For the piece, the artist chose to represent the Kanji character for ‘love’ with a calligraphy representing the word ‘Peekaboo’ appearing when scanned with an AR filter.