Innovation Agreement

M.I.A. Fashion - Models and Solutions for Artificial Intelligence in the Luxury Fashion Sector, a project that ran from 1 January 2019 until 31 December 2022, led to the creation of a tech and information platform to support strategic objectives within the company, introducing elements of innovation throughout the supply chain. The project aimed to design and develop Artificial Intelligence (AI) algorithms, focusing primarily on machine learning and deep learning, capable of learning to extract value from big data. The project marked the first real attempt of a company in the luxury goods sector to approach AI. Fendi, in partnership with the Italian National Agency for New Technologies, Energy and Sustainable Economic Development, has thus equipped itself with the best methodologies and solutions to transform the significant amount of data collected in real time into competitive value in order to achieve the challenging objective of Omnistock Worldwide, as well as to improve its ability to recruit and re-engage customers.