legal privacy cookie policy
Cookie Policy
The website www.fendi.com (hereinafter the "Website") is managed by Fendi S.r.l. with its registered office at Palazzo della Civiltà Quadrato della Concordia n.3 00144 Rome (RM) Italy (hereinafter "FENDI" or the "Website Operator") and can be contacted at the following email address: privacy@fendi.com.
You can also contact the Data Protection Officer (DPO) appointed by FENDI at the address: dpo@fendi.com.
FENDI, as the data controller, provides the following information regarding the use of cookies on the Website.
Cookies are small text strings that are sent by the website visited to the user's browser (e.g., Safari, Firefox, Google Chrome) and stored on the device used for navigation (computer, smartphone, tablet) to be retransmitted to the same site on the user's next visit.
Cookies can be distinguished based on different criteria: (a) based on who manages the cookies; (b) based on the time they remain active; and (c) based on their purposes.
Based on who manages the cookies
Cookies are distinguished as: (i) first-party cookies; and (ii) third-party cookies.
- First-party cookies: these are cookies installed directly by the website that the user is visiting for its own purposes;
- Third-party cookies: These are cookies installed through the website by third parties other than the website operator and are processed solely for purposes determined by such third parties. These cookies are entirely controlled by the relevant third party as indicated in their respective cookie policies. Third parties use cookies to detect user behavior on the website and on other third-party websites.
Based on the time they remain active
Cookies are distinguished as: (i) session cookies; and (ii) persistent cookies.
- Session cookies: these cookies are stored on the user’s hard drive only for the duration of the navigation session on the website and are deleted when the browser is closed;
- Persistent cookies: these cookies are stored for a longer time (i.e., until their determined expiration or, if earlier, until deletion by the user) and the website reads them each time the user makes a new visit.
Based on purposes
Cookies are distinguished as: (i) technical (or strictly necessary) cookies; (ii) analytical (or performance) cookies; and (iii) profiling (or targeted advertising) cookies.
- Technical cookies: these are essential for facilitating the user’s navigation on the website and for utilizing its main functionalities and services explicitly requested by the user (such as remembering items in the cart or the user’s authentication settings).
These cookies are also known as "strictly necessary cookies". These cookies are essential for the website to operate properly, as without them, some services or features may not work correctly. Therefore, these cookies do not require the user’s prior consent and cannot be disabled.
NOTE: This category includes only those cookies aimed at utilizing functionalities and services that affect the basic operation of the website, not non-essential functionalities and services that may be installed to enhance site performance, such as remembering the user’s preferences on the website. These are known as "functional cookies" and are installed only with the user’s consent.
- Analytical cookies: these cookies are used to obtain aggregated or non-aggregated statistical information on the number of users accessing the website and how they use it to improve the website based on the analysis of such data. For this reason, analytical cookies are also known as "performance cookies" as they evaluate the overall performance and user satisfaction with the website.
In principle, analytical cookies can only be installed with the user’s consent. If the user does not consent to the use of these cookies, the website owner will not be able to collect information on the user’s navigation to improve the website.
However, some analytical cookies can be installed without the user’s prior consent. This can happen if these cookies are installed directly by the website owner solely to produce aggregated statistics on the number of users and how they visit the website. In such cases, user data is minimized to prevent the direct identification of users, and there is no combination with other processing or transmission to third parties. In these circumstances, user consent is not required as the analytical cookie is no longer a direct and unique identifier and is akin to a technical cookie serving strictly necessary purposes. - Profiling cookies: These cookies are used to analyze user preferences and tastes and create a profile to display advertisements that may be in line with their interests, consistent with their tastes and consumption habits. For this reason, they are also known as "targeting cookies".
The storage and reading of these cookies are subject to the user’s prior consent. Refusal of these cookies does not affect the use of the website or eliminate advertising on it but prevents the user from seeing personalized ads.
The Website uses different types of cookies to ensure an optimal experience during your visit. Below is an overview of the types of cookies we use and their respective purposes.
Strictly necessary cookies
These cookies are essential for the proper functioning of the Website and cannot be disabled. They are activated in response to your actions on the Website, such as setting privacy preferences or accessing certain functionalities.
It is possible to set the browser to block these cookies or receive alerts, but this could compromise the functionality of some parts of the Website.
Among others, FENDI also uses the Google Analytics cookie for statistical purposes, collecting only aggregated user data, eliminating the possibility that these data can be uniquely linked to a user’s device. To avoid any risk of reidentification, these data are not shared with Google or other third parties. Due to such settings, this cookie serves a strictly necessary function and can be installed without your prior consent.
Functional cookies
These cookies allow the Website to remember the choices you have made and provide enhanced, more personalized functionality. They can be set by FENDI or third parties to improve the service provided through the Website.
You can choose not to activate these cookies, but if you do not consent to their use, some functionalities may not be available.
Performance cookies
These cookies allow us to count visits and traffic sources to measure and improve the performance of the Website. They provide information on which pages are most popular and how users navigate the Website. All collected information is aggregated and used to produce statistics on the experience on the Website so that we can introduce improvements based on the analysis of these usage data.
If you consent to the use of these cookies, you allow us to use, among others, the Google Analytics cookie without the limitations described in the previous paragraph related to "Strictly necessary cookies", i.e., not only to produce statistics but also to support the personalization of the Website content.
If you do not consent, we will not be able to provide you with a better browsing experience.
Targeting cookies
These cookies may be set through our Site by our advertising partners to build a profile of your interests and show you relevant ads on other sites based on your identified browser and internet device.
If you do not consent to the use of these cookies, you may see less targeted advertising.
For the installation of some cookies, your prior consent is required. Therefore, when you access the Website, a banner is displayed informing you that the Website uses cookies, including third-party cookies that require prior consent. Through the banner, you can decide which cookies to install on the Website (excluding strictly necessary cookies) by selecting your preferences. FENDI will keep track of your preferences through a specific technical cookie. This way, we will avoid showing you the banner on each visit.
You can change the expressed preferences at any time through the "Cookie Settings" link at the bottom of each page of the Website.
It is also possible to disable/activate or delete cookies at any time through your web browser settings. Specifically, if you do not wish to receive cookies, you can set your browser to notify you of the presence of a cookie, allowing you to decide whether to accept it. You can also automatically reject all cookies by activating the appropriate option in the browser. You can also delete specific cookies that have already been stored within the browser or block the storage of cookies on your device by specific websites or third-party cookies.
Clicking on the following links will provide more information on the options offered by major browsers:
After disabling all cookies, some functions of the Website's web pages may not be performed correctly.
You can also manage cookie preferences by visiting the Your Online Choices or All About Computer Cookies pages and following the instructions provided there.
This Cookie Policy may be subject to changes, including as a result of any legislative modifications and/or integrations. In any case, the changes will be notified in advance, and you will always be able to view the constantly updated text of the Cookie Policy on the Website.
For further information, including regarding the processing of your data carried out through the Website, your rights, and how to exercise them, we invite you to read the Privacy Policy.