Hand in Hand

“Hand in Hand sees us go hand in hand with craftspeople from across Italy. This project is very dear to me as it speaks not only about products but about people, and especially the transmission of savoir-faire which is something so dear to all of us at Fendi.”

Silvia Venturini Fendi

The debut

The very first Baguette iterations crafted by Italian artisans personally selected by Silvia Venturini Fendi to represent the country’s rich tapestry of local traditions.

The evolution

New stories of time-honoured traditions are told through the second group of artisans chosen to reinterpret the Baguette using their signature craftsmanship techniques.

The celebration around the world

Marking celebrations of the Baguette around the world, Fendi has worked with local artisans to create most precious iterations of the icon.