JORDAN CLARKSON PLAYS FEARLESS

F is For... Fendi feat. Jordan Clarkson

NBA basketball star, Jordan Clarkson, is always bringing his A-game. Also known for his super swag, this funky freak plays for the Los Angeles Lakers and really is too cool for school. Just like you guys!

 

He picked up basketball back in university, landing the big leagues not long after that. Totally living the dream, scoring through life as confidently as it gets, here he is starring in the coolest video ever. With Leonetta Luciano Fendi – daughter of Silvia Venturini Fendi and 4th generation of the family – as Creative Director and curator, Jordan plays it out.

 

In a match against statues and crazy heights, he takes on the Palazzo Della Civiltà dribbling all the way from its bottom and to its rooftop. A chance to be himself and come out of the shell. Giving it all in the name of a fearless attitude!

 

I feel like I can only stop myself for what I want to do. People say you can’t do it and then, at the end of the day, you just do it, prove them wrong.

Hi, I’m Jordan Clarkson, and I’m fearless. It’s important to be fearless on and off the court. When you look good, play good, it gives you that sense of confidence.  In basketball, it’s all about confidence. Show them who you are, before you get in the arena and express yourself. That’s what it all comes down to.”  - Jordan Clarkson.

 

Credits:
 

Creative Director: Leonetta Fendi

Film Director: Lorenzo Ambrogio