Fendi Selleria Since 1925
In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.
In fact, the word Selleria comes from the Italian for saddle.
Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.
Cappuccino-coloured Selleria bag with 200 hand-sewn stitches
View more colours
Green leather Selleria bag with 253 hand-sewn topstitches
View more colours
Black leather Selleria bag with 266 hand-sewn topstitches
View more colours
Discover styles for him
Sealed with sterling silver
Every Fendi icon in Selleria is completed by a sterling tag engraved with a unique serial number and the year 1925, a testament to the unique craft tradition.
