Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

New
Peekaboo Mini

Light blue Selleria bag with 220 hand-sewn topstitches

SAR 19.450,00

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New
Fendi Filo earcuff

Gold-coloured metal earcuff

SAR 5.350,00

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New
Baguette Mini

Red Selleria bag with 309 hand-sewn topstitches

SAR 9.900,00

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New
Pico Peekaboo

Red leather charm

SAR 2.250,00

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New
Jacket

Black leather jacket

SAR 28.450,00
TIMELESS
Peekaboo ISeeU Small

Black Selleria bag with 1254 hand-sewn topstitches

SAR 22.690,00

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New
Shorts

Black leather shorts

SAR 15.250,00

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Fendi Filo

Black leather high-heeled sandals

SAR 3.750,00

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New
Mini Fendessence

Small acid yellow Selleria bag with 264 hand-sewn topstitches

SAR 7.300,00

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New
Peekaboo Micro Trifold

Acid yellow Selleria wallet

SAR 2.790,00

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TIMELESS
Peekaboo ISeeU Small

Dove grey Selleria bag with 1254 hand-sewn topstitches

SAR 22.690,00

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New
Overcoat

Cream gabardine trench coat

SAR 21.450,00
New
Overcoat

Tan-coloured leather overcoat

SAR 38.000,00
Baguette

Brown Selleria bag with 612 hand-sewn topstitches

SAR 15.890,00

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Peekaboo Iseeu Medium

Black leather bag

SAR 24.690,00
Peekaboo Iseeu Mini

Black leather bag

SAR 20.790,00
New
Peekaboo ISeeU Medium

Beige Selleria bag with 722 hand-sewn stitches

SAR 24.690,00
New
Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

SAR 18.950,00

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