Fendi Selleria Since 1925

In 1925, Adele Casagrande and her husband Edoardo Fendi opened the first Fendi boutique in Rome. It was there that Selleria was born – taught to the couple by the Eternal City's master saddlers to create Fendi’s very first line of bags.


In fact, the word Selleria comes from the Italian for saddle.


Nearly a century later, Fendi artisans still perform Selleria stitching entirely by hand across the Maison's signature Cuoio Romano leather to craft new bag styles as well as an embellishment on ready-to-wear.

New
Peekaboo Mini

Light blue Selleria bag with 220 hand-sewn topstitches

S$ 6,700

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New
Fendi Filo earcuff

Gold-coloured metal earcuff

S$ 1,750

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New
Baguette Mini

Red Selleria bag with 309 hand-sewn topstitches

S$ 3,290

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New
Pico Peekaboo

Red leather charm

S$ 730

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New
Jacket

Black leather jacket

S$ 9,700
TIMELESS
Peekaboo ISeeU Small

Black Selleria bag with 1254 hand-sewn topstitches

S$ 7,690

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New
Shorts

Black leather shorts

S$ 4,980

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Fendi Filo

Black leather high-heeled sandals

S$ 1,350

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New
Mini Fendessence

Small acid yellow Selleria bag with 264 hand-sewn topstitches

S$ 2,390

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New
Peekaboo Micro Trifold

Acid yellow Selleria wallet

S$ 950

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TIMELESS
Peekaboo ISeeU Small

Dove grey Selleria bag with 1254 hand-sewn topstitches

S$ 7,690

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New
Strap You

Dove grey webbing shoulder strap

S$ 1,490

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New
Overcoat

Cream gabardine trench coat

S$ 6,980
New
Overcoat

Tan-coloured leather overcoat

S$ 13,000
Baguette

Brown Selleria bag with 612 hand-sewn topstitches

S$ 5,190

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Peekaboo Iseeu Medium

Black leather bag

S$ 8,250
Peekaboo Iseeu Mini

Black leather bag

S$ 7,150
New
Peekaboo ISeeU Medium

Beige Selleria bag with 722 hand-sewn stitches

S$ 8,250
New
Small Peekaboo ISeeU X-Lite

Beige Selleria bag with 524 hand-sewn stitches

S$ 6,200

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