FENDI FUREVER

ENVIRONMENT

FENDI FUREVER

Powered by their expertise and creativity, FENDI Fur Atelier and its artisans give new life to fur and take this noble material to the next level with a circular approach, reducing the environmental impact up to zero waste.

FUR RESTYLING

FENDI Fur Atelier and its artisans are committed to giving new life to fur with a circular approach.

Every year, around 50 Fur pieces are remodeled and restyled, transforming FENDI’s clients’ dreams into reality. This service is granted for all our FENDI furs and available in selected boutiques.

An incredible way of recreating and ennobling a highly sustainable material that celebrates the artisanal and environmental excellence of our fur masterpieces and demonstrates how fur, just like the most precious jewel, can last forever.

A view of the in-store fur atelier at Palazzo FENDI, the Maison’s flagship store in Rome, Italy.

A view of the in-store fur atelier at Palazzo FENDI, the Maison’s flagship store in Rome, Italy.

FUR UPCYCLING

FENDI continuously pursues ways to enhance and ennoble fur, a precious and highly versatile material.

With its Couture Collections, the ultimate expression of the Maison’s creativity and savoir-faire, FENDI has shown how precious materials can be reused even at the highest level. Embracing an authentic sustainable approach, the Maison included upcycled vintage FENDI furs in the FENDI Couture Fall/Winter 2020–2021 Collection.

Upcycled fur pieces are becoming a must within the Maison’s Collections, and the Fall-Winter 2021-2022 catwalk is the latest example of such circular trend. In particular, the fur creations protagonists of the show tell a story of sustainable creativity and promotion of traditional workmanship. FENDI’s Fur Artisans crafted them starting from patchwork tables made with upcycled fur fragments, collected and handsewn together by artisanal family-run laboratories in Greece, thus helping sustain the economy and preservation of savoir-faire of small local communities.

FENDI’s zero-waste approach to this noble material provides a continuous donations and exchange with our suppliers, who turn all left-overs from the Fur Atelier into luxurious tapestries and fashion accessories.

FENDI fur coat from Kim Jones’ Fall/Winter 2021-2022 collection, crafted with upcycled fox fur patchworks.

FENDI fur coat from Kim Jones’ Fall/Winter 2021-2022 collection, crafted with upcycled fox fur patchworks.