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ENVIRONMENT

FENDI FUREVER

FENDI FUREVER

Powered by their expertise and creativity, FENDI Fur Atelier and its artisans give new life to fur and take this noble material to the next level with a circular approach, reducing the environmental impact up to zero waste.

FUR RESTYLING

FENDI Fur Atelier and its artisans are committed to giving new life to fur with a circular approach.

Every year, around 50 Fur pieces are remodeled and restyled, transforming FENDI’s clients’ dreams into reality. This service is granted for all our FENDI furs and available in selected boutiques.

An incredible way of recreating and ennobling a highly sustainable material that celebrates the artisanal and environmental excellence of our fur masterpieces and demonstrates how fur, just like the most precious jewel, can last forever.

A view of the in-store fur atelier at Palazzo FENDI, the Maison’s flagship store in Rome, Italy.

A view of the in-store fur atelier at Palazzo FENDI, the Maison’s flagship store in Rome, Italy.

FUR UPCYCLING

FENDI continuously pursues ways to enhance and ennoble fur, a precious and highlyversatile material.

With its Couture Collections, the ultimate expression of the Maison’s creativity and savoir-faire, FENDI has shown how precious materials can be reused even at the highest level. Embracing an authentic sustainable approach, the Maison included upcycled vintage FENDI furs in the FENDI Couture Fall/ Winter 2020 –2021 Collection.

Driven by the creativity and workmanship of FENDI’s Fur Artisans, upcycled fur pieces are becoming a must within the Maison’s Collections.

FENDI’s zero-waste approach to this noble material provides a continuous donations and exchange with our suppliers who turn all left-overs from the Fur Atelier into luxurious tapestries and fashion accessories.

The making of a FENDI fur cardigan, combining upcycled fur and cashmere.

The making of a FENDI fur cardigan, combining upcycled fur and cashmere.