Circularity @ Fendi
We value all the raw materials used for our products. That is why we have been implementing different strategies and initiatives along the entire life cycle of our products to reduce waste of pre-consumer surplus and end-of-production materials.
The first approach is a waste-reduction-by-design: we are committed to minimising the purchase of new raw materials encouraging our designers to optimise the use of materials already in stock when developing new collections.
The Second Approach is the end-of-use optimisation: over the years we have developed a variety of collaborations to give end-of-use materials an exciting new life.
With circularity in mind, we developed an ambitious waste management system to recycle and give new life to end-of-stock raw materials and unsold finished products. To do so, we established a partnership with both Green Line and Reverso™. Green Line is an Italian company, partner of the circular and sustainable supply chain Reverso™, that collects and recycles fabrics and textile products.
Thanks to this valuable collaboration, we have been able to recycle wool, precious wool, cotton, and denim, and put them back into the Reverso™ supply chain. Mixed-fibre fabrics are transformed into an innovative material that is then put back into the cycle of the fashion or automotive industry.
Our circular waste management commitment extends to metallic accessories as well. We have started collaborations with Safimet an Italian company specialised in recycling metallic pieces and fashion jewellery for the production of galvanic salts.