Circularity @Fendi

Collaborations with social cooperatives

Circularity @ Fendi

We value all the raw materials used for our products. That is why we have been implementing different strategies and initiatives along the entire life cycle of our products to reduce waste of pre-consumer surplus and end-of-production materials.

The first approach is a waste-reduction-by-design: we are committed to minimising the purchase of new raw materials encouraging our designers to optimise the use of materials already in stock when developing new collections.

The Second Approach is the end-of-use optimisation: over the years we have developed a variety of collaborations to give end-of-use materials an exciting new life.


With circularity in mind, we developed an ambitious waste management system to recycle and give new life to end-of-stock raw materials and unsold finished products. To do so, we established a partnership with both Green Line and Reverso™. Green Line is an Italian company, partner of the circular and sustainable supply chain Reverso™, that collects and recycles fabrics and textile products.

Thanks to this valuable collaboration, we have been able to recycle wool, precious wool, cotton, and denim, and put them back into the Reverso™ supply chain. Mixed-fibre fabrics are transformed into an innovative material that is then put back into the cycle of the fashion or automotive industry.

Our circular waste management commitment extends to metallic accessories as well. We have started collaborations with Safimet an Italian company specialised in recycling metallic pieces and fashion jewellery for the production of galvanic salts.

Our Results
44 %

Of garments recycled in 2022

Our Results
97 %

Of FJ recycled in 2022

End-Of-Use Optimisation

Our ambition by 2023 is to be able to give new life to all end-of-stock raw materials, through recycling, reusing, and donating garments. 

Our Target

0% Raw Materials

destruction by 2026

Giving a New Life

In 2021 LVMH launched Nona Source, the first online resale platform for materials from LVMH Fashion & Leather Goods Maisons. We collaborate with the start-up to re-value deadstock materials, encouraging Creatives to re-use and give a second life to existing resources! Discover more on Nona Source.


We work with Social Cooperatives to give new life to end-of-production materials while supporting employment and social integration.

Donations to associations like Cartiera, Progetto Quid, Roma BPA, and leatherworking schools in Tuscany and Marche, turn end-of-production leathers and fabrics into a white canvas. New generations of aspiring artisans can then set their creativity free.

Our Results

More than
5.800 mq of Leather
1800 mt of Fabrics

Donated to Social Cooperatives in 2022.