An experimentative Maison since its dawn, FENDI is continuously researching and exploring innovative fibres, with the aim of creating beautiful textile pieces with a reduced impact on our planet.
At FENDI we are aware that cotton, one of the most important fibres for our products, has a significant impact on the environment.
For this reason, in line with the LVMH LIFE Targets, we have been exploring more environmentally and socially sustainable alternatives to conventionally farmed cotton and have increased the use of GOTS certified organic fibres in our sourcing. Additionally, FENDI is joining efforts with other LVMH Maisons to promote regenerative agriculture practices for key raw materials, including cotton, with a view to restoring soil and air health and to protecting biodiversity.
We are working towards an ambitious target of sourcing 100% more sustainable cotton by 2023, with a portfolio of alternatives including organic cotton by GOTS and Oeko-Tex standards, cotton from regenerative agriculture and recycled cotton fibres.
A rich fibre with a pluri-millennial craftsmanship history, silk is the epitome of luxury textiles. In line with the “LVMH Animal-Based Raw Material Charter” and the LVMH LIFE 360 targets, FENDI is committed to sourcing silk prioritizing sustainability, traceability, and protection of biodiversity. For this reason, we are favoring the use of GOTS certified raw silk, which is fully traceable on its supply chain; respectful of the environment, including mulberry cultivation which avoids pesticides and herbicides, and advocate of workers’ rights.
To date, our twill shawl from the Fall/Winter 21-22 collection and our twill foulard from the Spring/Summer 2021 collection have been crafted using 100% silk sourced following GOTS standards, and we are working to expand the offer of products using organic silk
FENDI has embarked on a journey to progressively replace virgin fossil-based synthetic fibres with recycled alternatives.
As part of this commitment, in 2021 FENDI has proudly launched a partnership with Italian company Aquafil, a global leader in the production of sustainable synthetic fibres. Starting from the Fall/Winter 2021-2022 collection, FENDI will increase the use of Aquafil’s ECONYL®, an innovative nylon fibre that is 100% regenerated from waste all over the world, such as fishing nets, old carpets and other discarded materials, and which can be recycled infinitely, without ever losing its quality.
To date, part of the bags from the Mens’ Fall/Winter 2021-2022 collection and the Skiwear line from the Women’s and Kids Fall/Winter 2021-2022 collections have been crafted using ECONYL® fibres.
FENDI holds the same commitment for polyester and is working to replace new polyester fibres with Global Recycled Standard (GRS) certified polyester, that gives new shape and life to post-consumer plastic bottles.
The FF logo canvas is an example of how FENDI integrates recycled polyester fibres – mixed with organic cotton – in its iconic patterns.