An experimentative Maison since its dawn, FENDI is continuously researching and exploring innovative fibres, with the aim of creating beautiful textile pieces with a reduced impact on our planet.
As part of LVMH Group, FENDI is a proud member of the Better Cotton Initiative. The Better Cotton Initiative is a not-for-profit organization, whose aim is to make the system of global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
Thanks to the BCI program, farmers globally receive trainings on smarter farming practices. They learn how to grow more, while using less water and harmful chemicals, and implementing decent working conditions.
Better Cotton is sourced via a system of Mass Balance. For more details on what this means, check out the Better Cotton website.
In line with the LVMH LIFE Targets, FENDI is committed to sourcing 70% of our cotton as “more sustainable cotton” by 2020, including organic cotton by GOTS and Oeko-Tex standards, as well as cotton sourced through the Better Cotton Initiative (BCI).
To date, 100% of the cotton for our dustcovers is already being sourced through BCI.
As part of our plastic-free strategy, FENDI is committed to reducing its purchase of virgin polyester fibres. For this reason, we are progressively replacing them with Global Recycled Standard (GRS) certified polyester, that gives post-consumer plastic bottles new shape and life.
Our iconic FF logo canvas is an example of how we integrate recycled polyester fibres, mixed with organic cotton, in our iconic patterns.
A rich fibre with a pluri-millennial craftsmanship history, silk is the epitome of luxury textiles. In line with the LVMH Animal-Based Raw Material Charter and the LVMH LIFE targets, FENDI is committed to sourcing silk with sustainability in mind, aiming at a fully traceable supply chain and pushing to purchase silk that is only processed in compliance with GOTS standards.