My Peekaboo® introduces a new expression of one of the House’s most iconic bags. Designed by Maria Grazia Chiuri for the Fall/Winter 2026–27 collection, it takes center stage in a new campaign that celebrates the enduring relationship between the House of FENDI and the world of cinema
Set behind the scenes of a film set, the campaign explores the intimate moments between acting and living, performance and reality. Backstage becomes a private space where each woman reveals her own rituals, capturing a sense of individuality beyond the performance
At the center of the campaign is My Peekaboo®, a more intimate expression of the icon that can be personalized with the wearer's initials to be revealed or concealed at her whim
DISCOVER MY PEEKABOO®Discover more about the campaign, its inspiration and the new expression of the iconic Peekaboo®
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