PARTNER DESCRIPTION: Founded in 1980, Make-A-Wish International has granted more than 500,000 wishes in nearly 50 countries so far, counting on the support of generous donors, staff and more than 40,000 volunteers around the world.
PROJECT: We have joined forces with the non-profit organisation Make-A-Wish International on a charity project. We designed a special, unisex T-shirt style as part of our Fendi Kids line, to fundraise for the organisation while creating awareness on the importance of giving back and the value of generosity.
The white T-shirt featured the Fendi Kids’ teddy bear mascot covered in tobacco FF logo and wearing a yellow shirt bearing the non-profit’s name, and it was available for babies and boys and girls up to age 14, in 2021.
All the proceeds from the sale of the T-shirt went to the organisation, whose mission is to grant the wishes of children with critical illnesses.