Responsible Packaging


FENDI extends its responsible sourcing commitment to a distinctive element of its brand identity – packaging.


All paper and cardboard used for FENDI’s shoppers and boxes are 100% recyclable and carry the prestigious 100% Forest Stewardship Council® certification.

Today, FENDI is committed to four main strategic initiatives aimed at sourcing and managing the materials used for the transportation and protection of its products:

  1. Minimising the quantity and the volume of the materials used for its packaging;
  2. Favouring recycled materials, mainly plastic and paper;
  3. Using recycled cotton for dust bags covering FENDI’s products by 2024;
  4. Eliminating plastic from virgin fossil oil by 2026 (as a medium-term goal).
87 %

packaging with recycling plastic in 2023

0 %

Plastic from virgin fossil oil by 2026

FENDI created a dedicated task force involving all of FENDI’s production sites aiming at reducing and reusing plastics and packaging materials. Today FENDI achieved the ambitious goal of 0 plastic use in its warehouse located in Sesto Fiorentino.